Brand Identity
Website

Perfect Event

High-end, without the ego.

We helped Perfect Event rebrand from the inside out—building a digital identity and website that reflects the high standards they’re known for, minus the industry fluff. The result: a confident, timeless brand system that brings clarity to what makes their process, and their results, so sharp.
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Perfect Event

Perfect Event is a Stockholm-based agency crafting world-class experiences for some of Sweden’s most well-known companies and brands. They handle everything—from intimate gatherings to global-scale productions—with structure, calm, and care. Behind it all is a team-first approach that builds trust and delivers work that sticks.

Brand & Visuals

Positioning & messaging
Voice & tone guide
Core narrative
Logotype & type system
Color palette & art direction
Brand guidelines

Website

Site structure & storytelling
UX/UI design (Webflow)
Copywriting & creative direction

Structure over spectacle

We clarified the brand around what actually sets Perfect Event apart: their ability to balance creative vision with calm, strategic delivery. A tone of voice built on trust, confidence, and grounded simplicity helped them speak directly to high-level clients—without slipping into buzzword territory.
Perfect Event

Confident, minimal, and built to last

The new identity is clean but distinct—a refined logotype, modern serif and sans-serif pairing, and a timeless palette that feels just as at home in a pitch deck as it does on a backstage pass. The system is flexible enough to scale with their projects and subtle enough to let the work take center stage.

Show the work, tell the story

We redesigned the site to focus on clarity and credibility. Each section guides the user from intro to portfolio without distractions, with crisp copy and a structured layout that makes it easy to understand what Perfect Event does—and why they’re good at it.

We're Daniel and Sara. Designers with a soft spot for people.

We started out in behavioral science—90 hp of social psych, group dynamics, the whole thing. Super interesting. Super theoretical. It taught us how people think and act, but not how to build anything. We wanted to get our hands dirty. To create stuff that actually helps.

So we shifted—into design. Graphic for one, visual comms for the other. But again, we saw the same thing: disciplines stuck in silos, traditional processes, not a lot of real collaboration. Not a lot of heart.

So we made our own thing. A studio built on trust, curiosity, and a desire to do good work with good people. We bring our social smarts into every project—because great design doesn’t start in Figma, it starts with people.

How it works

Sprints, subscriptions, or sharp workshops. We flex to fit your flow.

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Sprint

  • UI Kits

  • Visual Assets

  • Brand Guidelines

Hit me with it
Sprint
Sprint

Sprints

Our 1-, 2-, or 3-month design sprints are built for momentum—one-time projects with a clear goal, solid milestones, and results you can see. No fluff, no strings, just focused design that moves the needle.

  • Focused project

  • Clear milestones

  • Tangible results

Try for 30 days
See for yourself
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Ongoing support

Subscription

For teams that want steady progress, our monthly design support keeps your product sharp with ongoing updates, regular check-ins, and reliable collaboration. We slot into your team and keep things moving.

  • Focused project

  • Clear milestones

  • Tangible results

Try for 30 days
Yes! Show me
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Consulting

Workshops

In focused 90-minute workshops, we help you sharpen your UX, rethink your strategy, and find better ways to collaborate. Smart, actionable, and built to give your team a real boost.

  • Focused project

  • Clear milestones

  • Tangible results

Try for 30 days
Spill the rest

A brand that matches the quality of the work

With a new visual identity and site, Perfect Event now has the tools to back up their reputation. It’s easier for clients to understand the offer, get in touch, and trust that they’re in good hands from day one.

We team up with people who need remote design. See what they are saying.

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Our product, website, and brand now have a rock-solid design foundation. We’re beyond thrilled with the results and highly recommend Sara and Daniel as design partners.
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Filip Klementsson
Coly Technologies
Fantastic collaboration, clear communication, and quick responsiveness—we’re thrilled with both the process and the results.
Linda Profile Img
Linda Strömberg
Perfect Event
Beta nailed the UX and UI for my new website. They blended color, form, and typography perfectly to capture my brand and elevate the user experience.
Jonathan Profile Img
Jonathan Yngfors
Vrea

Easiest way to team up. Handsdown.

Got a pitch, a plan, or a project that needs backup? We’re here for it—fast, friendly, and ready to plug in.

Book 30-min intro

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