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Daniel Kårén
Co-founder at Handsdown
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Visual Identity
Whether you're just starting out or overdue for a glow-up.

We design brands that actually feel like you. From pitch decks to product UI, investor slides to Instagram — we help you show up sharp, confident, and consistent wherever your brand needs to live.

visual identity handsdown

Visual Identity

Whether you’re launching your first brand or leveling up what’s already there, we build visual identities that hit right—and hold up everywhere.

From screens to print, slides to socials, your brand stays sharp and consistent. It’s all about making something that feels like you, and sticks.

Why us

When there’s a reason behind the visual refresh.

Sprints are perfect when you're stuck, short on time, or staring down a big decision. Got a wild idea? A launch coming up? Something just not working? We’ll help you shape it, test it, and bring it to life — without the overthinking.

Launching

You’ve got something new — a product, company, or idea — and you need it to show up like it already exists.

Messy

You’ve been piecing together logos, fonts, and colors from old projects… and it’s starting to show.

Shifting

You’ve outgrown your current look, or your audience has evolved. The old brand doesn’t quite fit anymore.

Scaling

You’re hiring, pitching, growing — and everyone’s using their own version of “the brand.” Time for something unified.

Why us

We don’t just hand off a logo. We build a flexible, expressive identity.

Brand strategy & positioning

Your vibe, your why, and the message that makes it all stick.

Logo & core identity

A logo system that looks good in your Slack icon and on a billboard.

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Color & typography

Thoughtful, accessible palettes and type that feel like you — not your competitors.

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Brand guidelines

Not a 60-page PDF. Just what you need to stay consistent and confident.

Social & marketing templates

Plug-and-play assets for LinkedIn, email, decks, and more.

Visual assets & art direction

Custom graphics, imagery direction, and inspiration boards to guide your team (and delight your designer heart).

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How it works

Sprints, subscriptions, or sharp workshops. We flex to fit your flow.

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Sprint

  • UI Kits

  • Visual Assets

  • Brand Guidelines

Hit me with it
Sprint
Sprint

Sprints

Our 1-, 2-, or 3-month design sprints are built for momentum—one-time projects with a clear goal, solid milestones, and results you can see. No fluff, no strings, just focused design that moves the needle.

  • Focused project

  • Clear milestones

  • Tangible results

Try for 30 days
See for yourself
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Ongoing support

Subscription

For teams that want steady progress, our monthly design support keeps your product sharp with ongoing updates, regular check-ins, and reliable collaboration. We slot into your team and keep things moving.

  • Focused project

  • Clear milestones

  • Tangible results

Try for 30 days
Yes! Show me
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Consulting

Workshops

In focused 90-minute workshops, we help you sharpen your UX, rethink your strategy, and find better ways to collaborate. Smart, actionable, and built to give your team a real boost.

  • Focused project

  • Clear milestones

  • Tangible results

Try for 30 days
Spill the rest

We team up with people who need remote design. See what they are saying.

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Our product, website, and brand now have a rock-solid design foundation. We’re beyond thrilled with the results and highly recommend Sara and Daniel as design partners.
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Filip Klementsson
Coly Technologies
Fantastic collaboration, clear communication, and quick responsiveness—we’re thrilled with both the process and the results.
Linda Profile Img
Linda Strömberg
Perfect Event
Beta nailed the UX and UI for my new website. They blended color, form, and typography perfectly to capture my brand and elevate the user experience.
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Jonathan Yngfors
Vrea

Easiest way to team up. Handsdown.

Got a pitch, a plan, or a project that needs backup? We’re here for it—fast, friendly, and ready to plug in.

Book 30-min intro

Join 32+ teams